Having limited budget is a common trend in all small businesses. As a result, all of these companies are looking for ways to find less expensive ways to run their business operations. And fortunately, the advancement of modern technology has provided us with various tools to do that. A prominent example could be the low-budget marketing techniques. Let’s see how your small business can do interactive marketing while avoiding the high budgets.
Focus on Content Marketing
Content marketing is an integral part of any modern business. This is probably the easiest and most cost-effective way to reach your ideal customers. By creating the content your audience demands, you can achieve multiple targets. Other than fulfilling the customer demands, you can also promote your products or services through your blog. And a piece of content could be shared in social media networks, or turned into interactive contents like slideshare, video, infographic etc.
Utilize Review Sites
User-generated content is an important part of your marketing policy. If used properly, these contents can promote your brand and attract new customers at the same time. Online review sites are the best medium to get actual customer feedbacks. If your customers have provided mostly positive feedbacks, you can show these as testimonials in your website. And if the feedbacks have something negative, that is your chance to improve your offering. Make the necessary changes and let it known to your customers.
The Power of Videos
These days, videos are taking the online world by storm. According to recent studies, Facebook users view 4 billion videos on average per day. Among the different types of contents, video provides a unique chance to share both your voice and visuals to the customers. Being a small business, your customers will probably not expect to have professional quality videos. You can do away with in-house videos too.
Create an Online Community
If your ultimate goal is to establish a popular brand, there is no alternative to creating an active online community. This group of supporters will promote your brand and reach out to potential new customers. However, creating this community is easier said than done. You need to go through a long process of attracting, inviting and nurturing your customers to get them into your community. Some actionable steps in this plan include responding to the comments in your blog posts, interacting with your followers in social media etc.
Co-operate with Other Brands
When you are active in the online world, you are likely to have found some similar businesses which share the same values, or target the same type of audience. If that is the case, you can work with them for mutual interest. You can promote each other’s posts, arrange co-hosted online events, or provide extra facilities to followers of the other brand etc. Your ultimate goal is to make your brand renowned and popular among as many people as possible.
As you can see, modern marketing tools don’t require a huge budget. All they need is a bit of creativity and making the most of the available technologies. I hope you got some working ideas from the above tips. Let me know which one seems the most interesting to you.